ROK E Cigs Site

ROK E-Cig Review

Published On March 13, 2014 | By Nicole | Brands

 Introduction – ROK E-Cig Review

ROK is a rather unique E-cig brand. They are based in the UK, and they carry a variety of fairly standard electronic cigarette products… though they also carry some products that wouldn’t necessarily belong in the ‘typical’ category.

They carry starter kits, E-cig minis, E-go style vaporizers, and even electronic cigars.

Scan our pros and cons to find out more:

Pros and Cons

Here are some of the basic pros and cons of ROK products.


  • Product is made from high quality components
  • Great E-cig for beginners or even for intermediate vapers/li>
  • Good flavour and throat hit
  • Great vapour production


  • Battery life isn’t the best
  • Inhalation switch mechanism can be intermittent in some cases
  • Their warranties could be better


What products/accessories can be purchased?

ROK offers quite a few different E-cig products. They carry several different starter kits, ranging in size from their regular E Cigarette Starter Kit to their larger ROK Legend E-go style kits.

They also carry cartomizers, refill e-liquid, E-cigars, disposables, and accessories such as chargers, personal charging cases, and more. If you are looking for your first vaping kit, then the ROK E Cigarette Starter Kit actually provides a lot of value for the money. It is a rechargeable E-cig mini vaping kit that includes one rechargeable battery, three flavoured cartomizers, and one USB charger.

ROC Legend Premium Electronic Cigrette

The ROK Legend Kits, on the other hand, would likely appeal more to vapers who have experience vaping with different types of devices and larger batteries.  And of course… the E-gars are perfect for cigar lovers who don’t want to expose themselves to the harmful smoke and chemicals associated with the burning of tobacco leaves.

Package and Design

ROK products are packaged attractively. The basic starter kit packages are card-cases, just like cigarette cases… though you do get more durable cases with different starter kits. One E-cig mini kit comes with a personal charging case that is about the same size as a 20-pack cigarette box, and most of the ROK Legend Kits ship with stylish, protective carrying cases as well.

The products are also designed well. The minis do a great job of looking realistic without trying to imitate analog cigarettes completely, while the Legend line is a bit more modern and typical of advanced vaping products. These are definitely not products that you will be embarrassed of if you head out for a night on the town. They look trendy and fashionable, and will likely spark an interesting conversation if your compatriots have never tried E-cigs before.

Battery Performance

Battery performance on the minis is, unfortunately, not the best. Users and reviewers generally agree that, for the minis, the batteries last for about an hour or a little bit more at the most with continuous usage. If you tend to be a medium or heavy vaper, then you are definitely going to need either a personal charging case or several batteries to get you through the day. Even light vapers will probably need a spare battery or two.

The Legend batteries, on the other hand, will last for much longer. Most agree that even the heaviest of smokers won’t have a problem with a Legend battery dying in less than a day if it was completely charged the night before. It delivers about 800 three-second draws per charge, which is a truly amazing amount of power in just one battery!

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Vapour production

ROK products produce a truly impressive amount of vapour. Even the minis do a great job of generating enough vapour to make the experience enjoyable. Users and reviewers alike have also said that ROK products provide a good throat hit as well. Regular cartomizers available from ROK for their E-cig minis produce quite a bit of vapour for their size. One cartomizer will provide the equivalent of about 10 analog cigarettes… which isn’t too bad for a mini cartomizer.

One problem that some users and reviewers have complained about is the mechanism that activates the battery. It seems that inhaling too strongly through the ROK minis can cause the battery activation to be intermittent instead of constant… which can cause problems for vapour production.


ROK provides a very impressive array of flavours… especially in their e-liquid refills. The flavours that they offer include Classic Tobacco, Britannia Blend, Original Tobacco, Virginian Tobacco, Mountain Menthol, Raspberry Menthol, Sweet Cherry Menthol, Blackcurrant Menthol, Sweet Cherry, Bursting Blackcurrant, Tahitian Vanilla Surprise, Milk Chocolate, Café Cino, Rokola Cola, Absinthe, and Spiced Mince Pie.

ROK Electronic Cigarette Flavours

Users and reviewers also seem to agree that ROK offers high quality flavours as well as a variety. Most people say that their flavours taste great!

Nicotine Levels

Most of the flavours offered by ROK are available in four different strengths: Low strength with 0.6% nicotine, Medium strength with 1.1% nicotine, Strong strength with 1.8% nicotine, and High strength with 2.4% nicotine.

About The Company

ROK is a company dedicated to providing a satisfying alternative to traditional tobacco-filled cigarettes. Their products are stylish, yet designed to be sturdy enough for everyday use. They are also committed to creating products for every level of vaping, from beginner to the more experienced.

ROK Universal is an established UK E-cig brand from Smoke With Out Sin Ltd. They also have a presence in countries like France, Spain, Sweden, Germany, Romania, and Denmark. They are UK based, an IDIS accredited retailer, and an IMRG gold associate member.
ROK does a pretty good job of being available for customer support by offering a telephone number, a customer support email address, and an online form that customers can utilize to get in touch with them. They also offer a recycling program in which they will give customers a free disposable ROK E-cig if they return 10 of their used disposables to the company along with a completed recycling form.

According to reviews, ROK also scores high marks in customer service. According to an independent customer review service, 95% of customers highly rated the company for ‘outstanding products and customer service.’

ROK offers free delivery on orders worth £50 or more. They also offer same-day dispatch in the UK for orders placed before 2:30 pm on the weekdays. This generally results in Royal Mail delivery within 48 hours.  Of course, the actual price of shipping on orders worth less than £50 will vary with the product and shipping location.
Finding warranty information on the ROK website wasn’t exactly easy. It was basically buried near the bottom of the terms of use page, and wasn’t really listed anywhere else. They provide a basic 12 month warranty on chargers and wall adapters, a 6 month warranty on personal charge cases, and 60 days for battery stems. They offer no warranty whatsoever on replacement tips. Their tankomisers and atomizers are only covered by a dead-on-arrival warranty.

Read Also:  NeatCigs Review

We couldn’t help but to be a bit disappointed by the seeming lack of a really customer-friendly warranty or no-hassle money back guarantee. So many other E-cig companies do a great job in this area. ROK may very well provide refunds if customers are not satisfied, but it would be nice if they advertised it more and made it plain. Just from looking over their website, we didn’t feel that there was enough information to be sure that they would.


Value for the money

ROK definitely does offer value for the money, though they do present a few minor flaws. Their products are made from high-quality components, and they offer a fairly wide variety of different flavours that will suit a wide range of different types of vapers. They carry several starter kits, and even some e-go style products for advanced E-cig users who want a more varied experience. They also provide some pretty good prices on their products as well, though first-time users might initially be put-off by the higher costs of vaping in general. Of course, in the long run, vaping is much cheaper than smoking because cigarettes are nowhere near as cheap as vaping refill liquid.

Buying ROK E-cigs is definitely going to provide you with value for your money. It will also save you a lot of money in the long run when compared to what you would spend if you chose to continue smoking analog cigarettes instead.

Running costs

Two ROK cartomizers are about the equivalent of a pack of 20 cigarettes. A pack of 10 cartomizers costs £18.99. Of course, actual running costs in the long run will be determined by how much vaping you actually do… though this should give users a fairly decent estimate of what to expect.


In the end, ROK is a great brand to check out if you are looking to try E-cigs for the first time or if you are looking for a brand that carries some different types of products and flavours to try. They carry an impressive array of flavours, offer a great throat hit, are known for outstanding vapour production, and their products will impress even the most experienced users with their performance. Battery life is a bit low on the minis, and their warranties are not the best… but at the end of the day, they offer a solid product that vapers will appreciate.

If you are currently in the market for a new E-cig brand, or have just quit smoking and are looking for something to fill that gap, then you should definitely add ROK to your list of brands to consider.

4/5 (1)

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About The Author

Nicole It's my passion to do the research about familiar to me topics, especially when it comes to electronic cigarettes and the whole vaping industry as such. I hope you will find my content useful and when / if you do - please do share it! I will appreciate it! :) See our ''Who We Are'' page to find out more about me and my colleagues. Thanks and I look forward to your comments and feedback.

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