Smokers Angle review

Smokers Angel Review

Published On February 13, 2015 | By Nicole | Brands

Introduction – Smokers Angel Review

Smokers Angel (or is a UK based E-cig business that has been supplying electronic cigarettes to its customers since 2008. To date, they have shipped orders as far away as to the middle east, New Zealand, Australia, Canada, America, and much of Europe. I was, however, actually surprised by this company in a few different ways – and I’ll tell you why.

First of all, they are a self-proclaimed ‘small company’, which strikes me as interesting for two reasons. First of all, most E-cig companies that I review tend to tout themselves as ‘industry leaders’, indicating that they’re larger companies with a lot of resources. This company takes a different route, however- which intrigues me and makes them stand out from a lot of their competitors.

The second reason as to why I was surprised by this statement was because it placed Smokers Angel into a definite ‘quality over price’ sort of position. Their products are, admittedly, a bit higher in price than those offered by some of their competitors, though they also embrace this openly on their website. They actually have this to say in their FAQ section, when asked why customers should choose their products.

Are we the cheapest out there? No. We don’t want to be the cheapest. We want to be the best.

After my initial surprise, and after reading through the rest of their website, I have come to the conclusion that this company truly seems to make customer service and the small-business mindset major priorities. It is true that their products are a bit higher where price is concerned – but you also need to ask yourself a very important question when considering this.

What are you really getting when you pay the higher price?

In this case, you might actually be getting a superior product that will withstand the test of time, as well as fantastic customer service and a warranty to match.

Positives and Negatives

Here are the basic pros and cons associated with The Smokers Angel.


  • High quality products/li>
  • Fantastic customer service
  • A small-business atmosphere makes them approachable and easy to deal with
  • You get a quality warranty with your purchase
  • They offer a great selection of products to choose from


  • Prices are a little bit high
  • They do offer free shipping, but you have to order £39.99’ worth of products before you’re eligible for it

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What products/accessories can be purchased?

Smokers Angel offers a diverse line of products – though the choices aren’t so numerous and daunting that they make the decisions difficult. They offer a few cig-a-like kits, a few E-go style starter kit options, E-liquid, and refill cartridges. They also sell batteries, accessories, chargers, and tank products.

Their starter kits are fairly reasonably priced. In fact, despite the fact that they literally say on their website that their kits ‘aren’t the cheapest’, they offer some pretty reasonable deals. They aren’t the cheapest, but they don’t miss the mark by very much. In fact, I’ve seen some companies offer a lot less for a lot more.

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Another thing that I noticed was that that they carry quite a few different types of spare batteries – in a wide variety of different colors and styles. This company definitely makes it easy to customize your E-cig – which is actually pretty cool. I’m surprised that most companies don’t do more in this department – but Smokers Angel definitely seems to embrace the idea.

Package and design

The packaging on these products is pretty nice. It’s simple, functional, and effective – if not overly flashy or fancy. As for the designs, they are pretty straightforward.

Smokers angel starter kits

The cig-a-likes are realistic, and the E-gos are sleek and modern. I really found nothing to complain about in this department.

User Reviews

I actually found quite a few reviews for Smokers Angel products online. It seems that they have quite a customer following – and for good reason. Of the reviews that I read and watched, it seems that the vast majority have nothing but positive things to say. I definitely came away from this part of the research feeling like this is a company that can be trusted to satisfy its customers. From high quality products to great customer service, it seems that Smokers Angel is doing quite well for themselves. As far as we can tell, their reputation is extremely positive and definitely well-deserved.

 Product Choice

Smokers Angel ( does a good job of offering a varied selection of products without overwhelming the shopper. I felt like browsing their website took minimal time, yet offered me opportunities to buy the types of things that I would want to buy if I were shopping for a new or replacement E-cig or E-liquid.

I will say that the style of their website was very different. It initially didn’t feel like an online storefront to me, for some reason – but after a few minutes I really got used to it. Now I don’t even think twice about it. It feels natural, normal, and easy to browse.


Smokers Angel does offer quite a few flavour options, both in refill cartridges and E-liquid bottles. As far as refill cartridges go, you can get tobacco, menthol, vanilla, cherry, and even chocolate. This is quite a variety – especially when you consider the fact that most companies are doing well to carry even one specialty flavour in their cartridges!

In bottled E-liquid form, shoppers can buy tobacco, orange, apple, lemon sherbet, raspberry, strawberry, pineapple coconut run, menthol, cola, and more. They offer quite a few different flavours, though they also offer a lot of quality and ‘safety’ for the money.

Their products are ECITA (Electronic Cigarette Industry Trade Association) Approved and partake in the ISE program (Industry Standard of Excellence Programme). By all standards, an ECITA member’s product is said to be an ‘excellent’ product, and that would definitely line up with what we’ve found out so far about Smokers Angel.

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Nicotine levels

Most flavours offered by Smokers Angel come in five different nicotine strengths – 2.4%, 1.8%, 1.2%, 0.6%, and 0%.

About the company

The Smokers Angel is based in the UK. According to their website, their number-one priority is to provide ‘customer service and satisfaction’, and it definitely seems like they take this priority seriously.

According to their website, the actual physical business address is as follows…

Gower Enterprises,




SA31HA has been in the E-cig business since 2008. Their company was founded by Jean Rasbridge (a 20 year smoker who gave up cigarettes to switch to E-cigs) and James Dunworth (who spent 9 years travelling abroad before getting involved in the startup of E Cigarette Direct, The Smokers Angel).

Customer support definitely seems like something that this company does very well. They offer a phone number and an E-mail address on their website where customers can contact them with questions, concerns, or comments, and seem very approachable with problems or issues. offers free shipping on orders totaling more than £39.99.
According to the company website, every item comes with a 100% satisfaction guarantee. They offer a one year warranty on halo kits, and a 3 month warranty on refillable E-cigarette kits.

  Value for the money

Smokers Angel definitely offers value for the money. Their products might not be the cheapest – but they’re actually not unreasonable. In fact, I was surprised at how cheap their E-liquid and base starter kit prices were.

If you’re looking to replace your analog smoking habit or are in the market for a new electronic cigarette, then I would definitely recommend that you check out this company.

Running costs

With The Smokers Angel, you can get five refill cartridges for £8.99 or a 15ml bottle of E-liquid for £5.99 (which is actually a fantastic price).


In the end, I would definitely recommend this company to anyone looking for a new E-cig or starter kit. I would also recommend them to anyone looking for some new E-liquid. If you care about the quality of your products and want better customer service than you’re getting now, there’s a good chance that this company is going to deliver exactly what you’re looking for.

I really can’t recommend this seller enough. They seem to be a top-quality business with a lot to offer, and I would definitely check them out next time I was in need of a new E-cig product.

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3.5/5 (4)

Please rate your personal experience if you have tried this PRODUCT / BRAND yourself


About The Author

Nicole It's my passion to do the research about familiar to me topics, especially when it comes to electronic cigarettes and the whole vaping industry as such. I hope you will find my content useful and when / if you do - please do share it! I will appreciate it! :) See our ''Who We Are'' page to find out more about me and my colleagues. Thanks and I look forward to your comments and feedback.

One Response to Smokers Angel Review

  1. Harry Ruston says:

    Have used Halo from smokers angel for some time. Until now all has been good.
    However recently purchased two new batteries and one failed after three weeks.
    I also found one empty cartridge in the last pack of refills.
    Now starting to doubt the quality of the goods and thinking of finding an alternative source.

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