What vendors can do to fight the FDA
What vendors can do to fight the FDA
As you likely know, pending FDA regulations on vaping products (a process that’s not complete yet, but that’s getting very close to completion) could kill the vaping industry for small and medium sized businesses and change the vaping landscape as we know it. As of right now, nobody is completely sure what the regulations are going to look like, what the budget for enforcing them is going to be, or to what extent current devices and vendors will be impacted – but there’s at least a good chance that this regulation, if not drafted the right way, could do serious damage to the vaping industry in the US.
With that being said, it’s extremely important for vape vendors to take action – and here are some ways in which you can go about doing it.
Support the American Vaping Association
Greg Conley, the president of the AVA, has probably done more for vaping in the US than anyone else alive. On the official AVA website (vaping.info), they describe themselves using this description on the About Us page…
“The American Vaping Association is a nonprofit organization that advocates for small- and medium-sized businesses in the rapidly growing vaping and electronic cigarette industry. We are dedicated to educating the public and government officials about financial and public health benefits offered by vapor products, which are battery-powered devices that heat a liquid nicotine or nicotine-free solution and create an inhalable vapor.”
If you want to help affect change in the vaping community, then partner with the AVA and do everything you can to support them!
Spread awareness about the pending regulations
Make sure that your customers, friends, and colleagues understand exactly what’s going on with the FDA ban. If you need a really good breakdown of the process, you can visit this article on motherboard.vice.com. It does a pretty good job of explaining the process, and you can learn a lot from it.
By making people aware of the challenges that might be facing the vaping community, you can raise awareness – which is a big part of the solution. You never know what could change as a result of the right person hearing about the problem. Plus, you should never underestimate the power of a larger number of supporters! If every vaping vendor works diligently to inform the public, then the vaping community in-general will end up with more support – which is exactly what it needs.
Urge your supporters to join you as an activist
Raising awareness is only the first step. Without action, nothing will change – which is why you and your supporters need to get involved. Make sure that you call and write to your local representatives, and get those who buy from you to do the same. You can even organize some local meetings and network with other vape shops in your community.
Get everyone on the phone with their local congressmen/congresswomen, and don’t give up. Without your help and action, there’s a good chance that vaping won’t survive in the long term for small-to-medium sized businesses – so try your best to make the most of the time you have left before the new regulations hit.
Try to get more smokers to take up vaping in your area
The first and best way to begin building a better support base for vapers is to increase the number of vapers – so make sure that you do as much as you can to try to get smokers to switch over. Try to be honest with everyone you come across about the dangers of smoking, and do what you can to suggest vaping without being pushy or making a nuisance of yourself.
As it turns out, people are surprisingly eager to hear about E-cigs when they aren’t being pushed to do so – so take every possible opportunity to spread the word.
Unfortunately, vaping is undergoing its first major milestone in the US… and how vapers handle this might dictate what the business looks like a few years from now. Try to do what you can while it’s still possible to make a difference – and remember that without action, the vaping business may drastically change for the worse in the years to come.